Enewsletters

Many business units in council have enewsletters that they put together on a monthly basis. Enewsletters are an excellent form of direct and designed communication that teams use to deliver a range of information to targeted subscribers within our community.

This mode of communication provides a good platform to promote programs, services, events, opportunities, resources and consultations to audiences that have opted into receiving such information from us.

Council uses a online enews platform called Campaign Monitor to design, send, maintain email lists and report on enewsletter activity. As a rule, any bulk email communication (over 50 email recipients) must be sent through this enewsletter software and approved via Media and Communications. 

Teams producing enewsletters have staff members who have the responsibility and training to create and edit the enewsletters as part of their roles.

As this is a popular way to communicate with our community, the Media and Communications team check and approve up to 30+ enewsletters across the organisation most months. 

Please allow 48 hours to approve and send your enewsletter. All enewsletters ready for approval need to be sent as a test email to news@cgd.vic.gov.au. Media and Communications will check it once it has already been approved by your manager.  

Top tips

• Plan your enewsletter content out well in advance. Most content will link back to our website so often the a website update request will need to be made first. e.g. An event to be created and approved.
• Allow for approval time on your end - make sure you give your manager time to check the enewsletter before you send it to Media and Communications - e.g. 2 days for your Manager approval and 2 more days for Media and Communications approval before the send date.
• Think about the day and time of day you are intending to send the enewsletter out on. As a rule, mid week is a better option. Friday and Sunday afternoons are some of the least optimal times to send on. Think about your audience.
• Please ensure you have checked it thoroughly and that it is within style guide before you send it through.
• It’s also important that recipient lists have been allocated.