On Sunday 27 July, the Springvale Snow Fest 2025 transformed the city into a pop-up winter wonderland, attracting more than 20,000 attendees despite rainy weather.
Delivered by the Festivals and Events team, the event offered a wide range of entertainment including free stage and roving performances, snow play, community-run activities and paid amusement rides for children and families.
A post-event survey revealed overwhelming satisfaction, with 98.81% of attendees reporting they enjoyed the experience. Highlights included:
Community and Council Involvement
- The event showcased strong collaboration across council departments—Youth and Family Services, Community Engagement, Community Care, Community Compliance, Customer Service and Volunteers.
- The Amplify Youth Committee contributed significantly, with 28 volunteers curating three hours of stage programming featuring 20+ local youth performers, offering free airbrush tattoos and conducting community surveys. Media Makers from Youth and Family Services also captured interviews and footage throughout the day.
Diverse Participation
- 17 community and corporate organisations participated.
- Seven cultural and community performances were featured.
Sponsors and Snow Attractions
- Major sponsor Optus brought the snow, hosting two snow play zones and a new snowman factory. Their activation also included a free photobooth with falling snow, face painting and giant soccer darts.
- Additional sponsors included Bendigo Bank, Century 21 and Hyatt Place, which provided a raffle prize for an overnight stay experience.